Green Products Marketing at Moon Co Limited - 4577 Words

Green Products Marketing at Moon Co Limited Green Products Marketing at Moon Co Limited Executive Summary Consumers participate in environmentally friendly activities because they have a desire to become role models in solving environmental problems. They also suppose that they have the authority to assist in the preservation of the environment. As much as consumers indicate positive attitudes towards issues of environment, their concerns do not necessarily lead to environmentally friendly purchasing behaviors. Most consumers do not make their purchase based on environmental concern alone. They are unwilling to trade off some product attributes for a secure and green environment. Moon Co Limited is always perceived as a green company. The company is highly conscious about a green environment. Conversely, considerable proof suggests that the environmental attitudes and values are congruent with the consumers purchasing behaviors towards green products. This research examines what consumers feel about environmental deterioration and what they understand by green products. It also seeks to find out their opinions towards the purchase of green products and provides some marketing recommendations from the findings to be able to market the green products better (Balderjahn, 1988). Table of Contents TOC o 1-3 h z u HYPERLINK l _Toc334567873 Green Products Marketing at Moon Co Limited PAGEREF _Toc334567873 h 2 HYPERLINK l _Toc334567874 Executive Summary PAGEREFShow MoreRelatedCsr Lego3134 Words   |  13 PagesKirk Kristiansen, initially a small carpenter’s workshop (Lego Group, 2011). It has since grown into a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys (Keynote, 2010). The LEGO Groups core product is a line of plastic, interconnecting building bricks, predominantly targeted at children aged 3-14 years, sold in over 130 Countries (Encyclopaedia of Consumer Brands, 1994). 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